Our story
BABY BLANKETS AND MUSLINS THAT JUST GET IT RIGHT
It's been the idea from the start. Soft, GOTS certified organic cotton in seven calm shades, made to last and be passed on. Because organic should be for every family.
The cellular blanket
What we became known for
We began in children's bedding, but it was our organic cotton cellular blanket that took off. It became our best-seller and is still at the heart of what we do today, with close to 9,000 reviews on that one blanket.
FEWER, BETTER THINGS
EVERY PRODUCT, EVERY SHADE
We took everything we'd learnt, and everything our customers told us, and kept only what mattered: four products in GOTS certified organic cotton, every one in all seven shades.
Attention to detail
FUSSY, SO YOU DON'T HAVE TO BE
We visit the factories we work with and don't settle until the quality is right. If it's not something we'd wrap our own little ones in, it doesn't make the range.
